About SimpliPure

Our Story

SimpliPure manufactures Instant Water Purification Solutions that save consumers money, protect the environment and save lives. Our USA-Made bottles/pitchers are BPA-free, biodegradable & NSF-certified to remove odor, bad taste, herbicides, pesticides and chlorine. SimpliPure emergency containers filter deadly bacteria and viruses.

Our Vision

Eliminate water poverty in our lifetime.

Our Mission

Solve the demand for healthy clean drinking water worldwide. Bring safe drinking water to regions where current filtration systems are unavailable or too expensive.

Our Promise

Healthy, affordable drinking water everywhere you go!

Our Team

Tareq Risheq, Founder & CEO

Mr. Risheq is a successful entrepreneur with 25 years worldwide experience in multiple channels and industries. He co-founded Cellynx, Inc. www.cellynx.com in 2005 which was funded by Palomar Ventures and is now a publicly trading company ‘CYNX.OB’

In 1997 Mr. Risheq established a direct sales organization in Dubai, Saudi Arabia & Kuwait and grew it from $0 to $70 million in ten years. Currently, it’s the largest distributorship of Rainbow cleaning systems in the world www.rainbowsystem.com.

Prior to that, he helped Qualcomm’s infrastructure unit develop a CDMA based WLL network in the country of Egypt as well as in other countries in North Africa, East Europe and the Middle East.

From 1985 to 1990, Mr. Risheq ran a seven branch department stores ‘The Grand Stores’ and purchased products from trade shows all over the world. Mr. Risheq also consulted for and represented companies such as Emerson, Hughes Networks, Vivitar, Toshiba, LG and others.

Mr. Risheq has a B.S. in Management from Bradley University in Peoria, Illinois. He lives in Southern California with his wife and four children.

Ruth Doering, VP Marketing

Ruth Doering has more than 25 years of corporate and product marketing expertise. Ruth co-founded Crescent Communications, a full-service marketing communications firm purchased by Ketchum Public Relations in 1997. Following, Ruth served as the Associate Director of Ketchum’s $35 million worldwide technology practice.

Ruth managed the marketing communications and branding efforts for 5BARz.com leading to a CES Innovations Award and successful product launch at CES 2010.

Ruth was influential in the successful marketing of a wide selection of products, ranging from Nokia cellular phones to Intersil Wi-Fi chipsets and Scientific-Atlanta interactive television platforms.